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User experience seems to have taken the lead as compared to revenue generation. The company has ensured that the search engine has with time kept on optimising on the user experience. This as has been attributed to the realisation by the management that when the user is satisfied then revenue will follow. There is, therefore, the belief that the company needs to have a site that is the offering the best user experience as at that particular time and this is the other reason that has made it possible for the company to become more innovative so as to&nbsp.adjust to the current trends in technology and user needs (Coy 2006).