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Tone—The tone of this passage is informative. The author wants to inform the reader about both Tapscott and Alsop, and they also want to inform you about the general subject. This general subject is what both authors also focus upon, and makes up the majority of the information: characteristics of Net genres. Diction—The author uses diction to explain their points through the use of simile. “But they are reassured that by eliminating rules, a chain of command, and doling out praise like penny candy” (par.5).4.