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The committee overseeing the IMP shall therefore be meeting bi-weekly to brainstorm and keep track of the program as well as sprucing it up In order to ensure effectiveness there shall be an initial assessment on messages to the prospective audience in order to ensure that the messages are meeting their purpose. The marketing plan will be tailored to be an ongoing scheme but not a one-use strategy. Since the projected kick-off for the program is January 2007, the budget shall factor in any chances of cost variation.