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In order to dissect the needs of the target audience, market analysis in for of research shall be initiated and carried out continuously with the sole purpose of ensuring that the messages communicated to prospective lawyers are affected and are not a waste of money. To ensure generalization and the reaching out to as many target audience as possible the plan shall be laid out in such as way as to consider all the geographical zones in the country. In a bid to understand better CSSO’s environment, competitor analysis, was carried out. these include private law firms which are very good at attracting the best lawyers in the country, and the foreign law firms such as those in the US have been identified due to the fact that they offer very competitive salaries and therefore most law graduates head directly to there.