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Write this report in comparative mode for all sections. In each paragraph compare and contrast both companies on you are focusing on in that paragraph. Make it a running comparison on each aspect you evaluate instead of writing about each company separately. For example, when comparing financial assets, you may write, “While the market capitalization of McDonalds as of July 2019 is $162.63B, Pfizer’s stands at 45% higher at $235.74B.”