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This means that the company only posted once on the site for example, on Facebook which has millions of users. The messages and images of the brands are available to the third person without his or her request that he or she wants the brands but they are going to be posted. This means that the firm that posted the brands once does not need to keep on monitoring who has been interacting with their site. Through the use of social media they can use the strategy of winning a prize or the first individual who can share and like the brands in the firm can win a prize or get the brand of his or her choice at a discounted rate.