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Since the company was undergoing transformation, crucial issues were addressed along with managing the urgent daily issues. Step 2: Create a Guiding Coalition Joyce assembled a group with enough power to lead the change effort. She did this by increasing the number of staff and assigned a group of the staff members whose sole function was to carry out activities that facilitated change of management. She also encouraged teamwork within the groups. Step 3: Developing Clear Shared Vision Joyce created a vision to help direct the change effort.