Muzafer Sherif’s experiment on the autokinetic effect investigates conformity based on the formation and perpetuation of group norms. In this experiment, a tiny single point of light in a dark room seemed to move since participants lacked a point reference and their eyes could not stabilize. When experimented with individually, the estimates closely represented the estimate given in the group (Wren, 2013). From the study, conformity involves attributes of mindlessness and automation especially when group norms influence the perception of individuals making them behave much likely in the group way.
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