Some companies think men are willing to pay more for their shavers, they just want to know they’re getting something for the extra price. Shaving giant Gillette, which spent $750 million in the late ’90s designing and building its Mach3 razor, has unveiled versions of its industry-leading Fusion ProGlide that include power razors, precision trimmers and swiveling “Flexball” heads. Last year, sales of the ProGlide line still fell to their lowest point since 2010.
Does this article discuss the demand or supply side of the market? Elaborate on in at least 200 words the factor affecting demand/supply as mentioned in the above case study. (5 marks) Your beard is k
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