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Since 2012, the U.S. market for replaceable shaving cartridges has dropped by $85 million, while disposable razor sales have grown by $23 million, Mintel data show. Men of all ages are switching to cheaper shaves, including subscription start-ups like Shave Mob, Harry’s and the socially savvy Dollar Shave Club, which sells five cartridges of its basic blade, the “Humble Twin,” for $1 a month. The company is on track to earn $60 million in revenue this year, three times as much as in 2013.