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One cannot deny the fact that the image of woman from antiquity in all cultures is an embodiment of sexuality and fertility. That is why the majority of the ads are focused on menโ€™s audience, contains an image of the woman: the temptress and fatal beauty with roundish, convex forms. As a rule, women in such advertising show half naked body or its parts in seductive poses that denotes an open hint on sex. Finally, the romantic image in it has rather big impact on audience as it casts thoughts of the finest and strong feeling on the earth as love.